SEO (Search Engine Optimization) Resource

SEO stands for search engine optimization. Approximately 70% of website traffic comes through search engines. This is an art of online internet marketing which helps websites rank high in search results. The purpose of this blog is to provide all important tools, article and information related to SEO. Go4outsourcing.com is an online services marketplace which allows you to find professional service provider for your SEO needs.

Optimizing a website so that it ranks highly in the search engines when someone searches for specific phrases related to the site is referred to as search engine optimization (SEO). Some important rules in SEO are unchanged whereas some of the rules for what can make a site friendly are constantly changing. This blog provides various important articles, tools and tricks which will help in optimizing your website in order to increase traffic and profit. Information and tools provided are free to use. There are some useful articles written by top seo consultants who works with various search engine optimization company.



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Wednesday, December 28, 2005

What is a Robots.txt File?

Search engines look at millions of web pages to come up with search results. They do this with what we call "search engine spiders." This makes sense - spiders crawling around on the Web. But another word for them is "robots" because they are simply unmanned programs gathering data automatically. I can't help but picture them as the characters in the new animated movie "Robots."

In the beginning, these robots spidered every page, every file, attached to the Web. This caused problems for both the search engines and the people using them. Pages that really aren't worth looking at, such as, say, header files to be included in all pages on a site, were being spidered and showed up in search results. Have you ever searched on Google and gotten a partial page as a result?

The solution was for Google and other search engines to begin looking for a robots.txt file in the root folder of each site (http://www.mydomain.com/robots.txt) to determine what should and shouldn't be searched. This is named, "The Robots Exclusion Standard." This simple text file, created with Notepad or other simple text editor gives you complete control by telling the robots not to spider certain folders in your site. The result is happier visitors who come to your site from search engines and get only full pages that you want them to see, not partial, test or script pages you don't want them to see.

Let's look at some examples to get started:

This allows all spiders to spider all pages on your site. The * is a wildcard that means “all spiders.”

User-agent: *
Disallow:

This is the opposite of the above example. This one tells all spiders to NOT spider your whole site. You might want this if you have a test site, for example, that is not live yet.

User-agent: *
Disallow: /

This example tells all robots to stay out of the cgi-bin and images folders.

User-agent: *
Disallow: /cgi-bin/
Disallow: /images/

This example tells only the WebFerret robot to not spider the page ferret.htm. It’s only an example. I have nothing against WebFerret. The user agent code for Google is googlebot.

User-agent: WebFerret
Disallow: ferret.htm

It is important that the file is a simple text file – do not use Microsoft Word to create it. And be careful of how you type – it must look exactly like the above examples, with caps only for the first letter, just the right spacing, etc. A poorly done robots.txt file could harm your site more than help it. For a cool online robots.txt file validator, go to http://www.searchengineworld.com/cgi-bin/robotcheck.cgi.

As an e-commerce consultant for over three years, and Web designer for over ten, Chuck Lasker has been helping individuals and organizations utilize the Internet in almost every arena. Chuck's e-newsletter and blog, The MerchantHowTo.com Report, at http://www.MerchantHowTo.com, is free and popular amongst e-store owners.

Article Source: http://EzineArticles.com/?expert=Chuck_Lasker

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